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The following definition was approved by the American Marketing Association's Board of Directors:
Marketing is the activity, set of institutions and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners and society at large.
(Approved July 2013)
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IN VIATA NU E IMPORTANT SA AI CARTI BUNE, CI SA LE JOCI BINE PE CELE PE CARE LE AI - Josh Billings
( Life consists not in holding good cards, but in playing those you hold well - Josh Billings )
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A
Analysis for Marketing Planning (14)
B
Business-to-Business Market Research (17)
Business-to-Business Marketing (24)
Blue Ocean Strategy (30)
C
Creating Powerful Brands (19)
D
Designing Brand Identity (20)
Drucker on Marketing (32)
E
Essentials of Marketing (06)
Essentials of Marketing Research (15)
Esentials of Marketing Management (35)
F
Fundamentals of Marketing (07)
I
International Dictionary of Marketing, The (01)
M
Marketing Management (03), (11)
Marketing Insights from A to Z (04)
Marketing - An Introduction (05)
Marketing - Real People, Real Choices (08)
Marketing Manual, The (09)
Marketing (10)
Marketing Strategy - Text and Cases (12)
Market Research Handbook (16)
Market Segmentation (22)
Marketing Audit Handbook, The (23)
Marketing Plans (25)
Marketing ROI (26)
Marketing Metrics (27)
Marketing Management - Text and Cases (28)
Marketing Semiotics (29)
Market Segmentation (31)
Marketing Research (33)
Marketing 4.0 [Philip Kotler] (34)
P
Principles of Marketing (02)
Q
Quantitative Analysis of Market Data (18)
S
Strategic Marketing Planning (13)
U
Understanding Brands (21)
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IN VIATA NU E IMPORTANT SA AI CARTI BUNE, CI SA LE JOCI BINE PE CELE PE CARE LE AI - Josh Billings
( Life consists not in holding good cards, but in playing those you hold well - Josh Billings )
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Moderator
Inregistrat: acum 16 ani
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(01) International Dictionary of Marketing, The
pdf (rar), 1 MB
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IN VIATA NU E IMPORTANT SA AI CARTI BUNE, CI SA LE JOCI BINE PE CELE PE CARE LE AI - Josh Billings
( Life consists not in holding good cards, but in playing those you hold well - Josh Billings )
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Inregistrat: acum 16 ani
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(02) Principles of Marketing
pdf (rar), 37 MB
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IN VIATA NU E IMPORTANT SA AI CARTI BUNE, CI SA LE JOCI BINE PE CELE PE CARE LE AI - Josh Billings
( Life consists not in holding good cards, but in playing those you hold well - Josh Billings )
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(03) Marketing Management
pdf (rar), 19 MB
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IN VIATA NU E IMPORTANT SA AI CARTI BUNE, CI SA LE JOCI BINE PE CELE PE CARE LE AI - Josh Billings
( Life consists not in holding good cards, but in playing those you hold well - Josh Billings )
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(04) Marketing Insights from A to Z
pdf (rar), 1 MB
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IN VIATA NU E IMPORTANT SA AI CARTI BUNE, CI SA LE JOCI BINE PE CELE PE CARE LE AI - Josh Billings
( Life consists not in holding good cards, but in playing those you hold well - Josh Billings )
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(05) Marketing - An Introduction
pdf (rar), 18 MB
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IN VIATA NU E IMPORTANT SA AI CARTI BUNE, CI SA LE JOCI BINE PE CELE PE CARE LE AI - Josh Billings
( Life consists not in holding good cards, but in playing those you hold well - Josh Billings )
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Inregistrat: acum 16 ani
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(06) Essentials of Marketing
pdf (rar), 40 MB
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IN VIATA NU E IMPORTANT SA AI CARTI BUNE, CI SA LE JOCI BINE PE CELE PE CARE LE AI - Josh Billings
( Life consists not in holding good cards, but in playing those you hold well - Josh Billings )
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Moderator
Inregistrat: acum 16 ani
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(07) Fundamentals of Marketing
pdf (rar), 4 MB
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IN VIATA NU E IMPORTANT SA AI CARTI BUNE, CI SA LE JOCI BINE PE CELE PE CARE LE AI - Josh Billings
( Life consists not in holding good cards, but in playing those you hold well - Josh Billings )
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(08) Marketing - Real People, Real Choices
pdf (rar), 19 MB
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IN VIATA NU E IMPORTANT SA AI CARTI BUNE, CI SA LE JOCI BINE PE CELE PE CARE LE AI - Josh Billings
( Life consists not in holding good cards, but in playing those you hold well - Josh Billings )
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Moderator
Inregistrat: acum 16 ani
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(09) Marketing Manual, The
pdf (rar), 11 MB
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IN VIATA NU E IMPORTANT SA AI CARTI BUNE, CI SA LE JOCI BINE PE CELE PE CARE LE AI - Josh Billings
( Life consists not in holding good cards, but in playing those you hold well - Josh Billings )
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Moderator
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(10) Marketing
pdf (rar), 48 MB
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IN VIATA NU E IMPORTANT SA AI CARTI BUNE, CI SA LE JOCI BINE PE CELE PE CARE LE AI - Josh Billings
( Life consists not in holding good cards, but in playing those you hold well - Josh Billings )
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Moderator
Inregistrat: acum 16 ani
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(11) Marketing Management
pdf (rar), 22 MB
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IN VIATA NU E IMPORTANT SA AI CARTI BUNE, CI SA LE JOCI BINE PE CELE PE CARE LE AI - Josh Billings
( Life consists not in holding good cards, but in playing those you hold well - Josh Billings )
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Moderator
Inregistrat: acum 16 ani
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(12) Marketing Strategy - Text and Cases
pdf (rar), 13 MB
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IN VIATA NU E IMPORTANT SA AI CARTI BUNE, CI SA LE JOCI BINE PE CELE PE CARE LE AI - Josh Billings
( Life consists not in holding good cards, but in playing those you hold well - Josh Billings )
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Moderator
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(13) Strategic Marketing Planning
pdf (rar), 28 MB
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IN VIATA NU E IMPORTANT SA AI CARTI BUNE, CI SA LE JOCI BINE PE CELE PE CARE LE AI - Josh Billings
( Life consists not in holding good cards, but in playing those you hold well - Josh Billings )
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Moderator
Inregistrat: acum 16 ani
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(14) Analysis for Marketing Planning
pdf (rar), 4 MB
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IN VIATA NU E IMPORTANT SA AI CARTI BUNE, CI SA LE JOCI BINE PE CELE PE CARE LE AI - Josh Billings
( Life consists not in holding good cards, but in playing those you hold well - Josh Billings )
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Moderator
Inregistrat: acum 16 ani
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(15) Essentials of Marketing Research
pdf (rar), 18 MB
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IN VIATA NU E IMPORTANT SA AI CARTI BUNE, CI SA LE JOCI BINE PE CELE PE CARE LE AI - Josh Billings
( Life consists not in holding good cards, but in playing those you hold well - Josh Billings )
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Moderator
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(16) Market Research Handbook
pdf (rar), 7 MB
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IN VIATA NU E IMPORTANT SA AI CARTI BUNE, CI SA LE JOCI BINE PE CELE PE CARE LE AI - Josh Billings
( Life consists not in holding good cards, but in playing those you hold well - Josh Billings )
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Moderator
Inregistrat: acum 16 ani
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(17) Business-to-Business Market Research
pdf (rar), 2 MB
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IN VIATA NU E IMPORTANT SA AI CARTI BUNE, CI SA LE JOCI BINE PE CELE PE CARE LE AI - Josh Billings
( Life consists not in holding good cards, but in playing those you hold well - Josh Billings )
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Moderator
Inregistrat: acum 16 ani
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(18) Quantitative Analysis of Market Data
pdf (rar), 4 MB
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IN VIATA NU E IMPORTANT SA AI CARTI BUNE, CI SA LE JOCI BINE PE CELE PE CARE LE AI - Josh Billings
( Life consists not in holding good cards, but in playing those you hold well - Josh Billings )
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Moderator
Inregistrat: acum 16 ani
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(19) Creating Powerful Brands
pdf (rar), 8 MB
_______________________________________
IN VIATA NU E IMPORTANT SA AI CARTI BUNE, CI SA LE JOCI BINE PE CELE PE CARE LE AI - Josh Billings
( Life consists not in holding good cards, but in playing those you hold well - Josh Billings )
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Moderator
Inregistrat: acum 16 ani
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(20) Designing Brand Identity
pdf (rar), 20 MB
_______________________________________
IN VIATA NU E IMPORTANT SA AI CARTI BUNE, CI SA LE JOCI BINE PE CELE PE CARE LE AI - Josh Billings
( Life consists not in holding good cards, but in playing those you hold well - Josh Billings )
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Moderator
Inregistrat: acum 16 ani
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(21) Understanding Brands
pdf (rar), 1 MB
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IN VIATA NU E IMPORTANT SA AI CARTI BUNE, CI SA LE JOCI BINE PE CELE PE CARE LE AI - Josh Billings
( Life consists not in holding good cards, but in playing those you hold well - Josh Billings )
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Moderator
Inregistrat: acum 16 ani
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(22) Market Segmentation
pdf (rar), 4 MB
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IN VIATA NU E IMPORTANT SA AI CARTI BUNE, CI SA LE JOCI BINE PE CELE PE CARE LE AI - Josh Billings
( Life consists not in holding good cards, but in playing those you hold well - Josh Billings )
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Moderator
Inregistrat: acum 16 ani
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(23) Marketing Audit Handbook, The
pdf (rar), 2 MB
_______________________________________
IN VIATA NU E IMPORTANT SA AI CARTI BUNE, CI SA LE JOCI BINE PE CELE PE CARE LE AI - Josh Billings
( Life consists not in holding good cards, but in playing those you hold well - Josh Billings )
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nch
Moderator
Inregistrat: acum 16 ani
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(24) Business-to-Business Marketing
pdf (rar), 2 MB
_______________________________________
IN VIATA NU E IMPORTANT SA AI CARTI BUNE, CI SA LE JOCI BINE PE CELE PE CARE LE AI - Josh Billings
( Life consists not in holding good cards, but in playing those you hold well - Josh Billings )
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Moderator
Inregistrat: acum 16 ani
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(25) Marketing Plans
pdf (rar), 7 MB
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IN VIATA NU E IMPORTANT SA AI CARTI BUNE, CI SA LE JOCI BINE PE CELE PE CARE LE AI - Josh Billings
( Life consists not in holding good cards, but in playing those you hold well - Josh Billings )
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Moderator
Inregistrat: acum 16 ani
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(26) Marketing ROI
pdf (rar), 2 MB
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IN VIATA NU E IMPORTANT SA AI CARTI BUNE, CI SA LE JOCI BINE PE CELE PE CARE LE AI - Josh Billings
( Life consists not in holding good cards, but in playing those you hold well - Josh Billings )
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Moderator
Inregistrat: acum 16 ani
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(27) Marketing Metrics [Wharton, 1st & 2nd Edition]
pdf (rar), 3 + 2 MB
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IN VIATA NU E IMPORTANT SA AI CARTI BUNE, CI SA LE JOCI BINE PE CELE PE CARE LE AI - Josh Billings
( Life consists not in holding good cards, but in playing those you hold well - Josh Billings )
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nch
Moderator
Inregistrat: acum 16 ani
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(28) Marketing Management - Text and Cases
pdf (rar), 4 MB
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IN VIATA NU E IMPORTANT SA AI CARTI BUNE, CI SA LE JOCI BINE PE CELE PE CARE LE AI - Josh Billings
( Life consists not in holding good cards, but in playing those you hold well - Josh Billings )
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Moderator
Inregistrat: acum 16 ani
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(29) Marketing Semiotics
pdf (rar), 2 MB
_______________________________________
IN VIATA NU E IMPORTANT SA AI CARTI BUNE, CI SA LE JOCI BINE PE CELE PE CARE LE AI - Josh Billings
( Life consists not in holding good cards, but in playing those you hold well - Josh Billings )
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Moderator
Inregistrat: acum 16 ani
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(30) Blue Ocean Strategy
pdf (rar), 1 MB
_______________________________________
IN VIATA NU E IMPORTANT SA AI CARTI BUNE, CI SA LE JOCI BINE PE CELE PE CARE LE AI - Josh Billings
( Life consists not in holding good cards, but in playing those you hold well - Josh Billings )
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Moderator
Inregistrat: acum 16 ani
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(31) Market Segmentation
pdf (rar), 3 MB
_______________________________________
IN VIATA NU E IMPORTANT SA AI CARTI BUNE, CI SA LE JOCI BINE PE CELE PE CARE LE AI - Josh Billings
( Life consists not in holding good cards, but in playing those you hold well - Josh Billings )
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Moderator
Inregistrat: acum 16 ani
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(32) Drucker on Marketing
pdf (rar), 1 MB
_______________________________________
IN VIATA NU E IMPORTANT SA AI CARTI BUNE, CI SA LE JOCI BINE PE CELE PE CARE LE AI - Josh Billings
( Life consists not in holding good cards, but in playing those you hold well - Josh Billings )
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Moderator
Inregistrat: acum 16 ani
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(33) Marketing Research
pdf (rar), 9 MB
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IN VIATA NU E IMPORTANT SA AI CARTI BUNE, CI SA LE JOCI BINE PE CELE PE CARE LE AI - Josh Billings
( Life consists not in holding good cards, but in playing those you hold well - Josh Billings )
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Moderator
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(34) Marketing 4.0 [Philip Kotler]
epub (rar), 1 MB
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IN VIATA NU E IMPORTANT SA AI CARTI BUNE, CI SA LE JOCI BINE PE CELE PE CARE LE AI - Josh Billings
( Life consists not in holding good cards, but in playing those you hold well - Josh Billings )
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Moderator
Inregistrat: acum 16 ani
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(35) Esentials of Marketing Management
pdf (rar), 6 MB
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IN VIATA NU E IMPORTANT SA AI CARTI BUNE, CI SA LE JOCI BINE PE CELE PE CARE LE AI - Josh Billings
( Life consists not in holding good cards, but in playing those you hold well - Josh Billings )
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